Customer Retention/Referral Program
The EDGE Marketing Program allows you, the jewelry retailer, to celebrate the special occasions in your customers' lives. By recognizing significant days such as Birthdays, Anniversaries and Holidays, our program creates an on-going communication between you and your customers.
When they receive something special and personalized with their good name, they will be reminded of your appreciation and will return to your store time and time again!
(Sample Front Side of Card)
An additional and powerful benefit of proactively focusing on customer retention beyond reducing marketing costs and increasing your store's profitability, is the fact that repeat customers refer like-minded buyers.
All this makes a monthly retention/referral program a must for your store!
The Facts About Customer Retention/Referral
The average company loses 10% of its customers each year.
Repeat customers spend an average of 67% more than new customers.
A 2% increase in customer retention has the same effect on your
profitability as cutting costs by 10%After ten purchases, a customer has referred up to seven people.