Manufacturer Program

Put Your Product in Front of Thousands of Targeted Jewelry Consumers with The EDGE Manufacturer Marketing Program

The EDGE Software has developed a "Manufacturer Marketing Program" to address the specific challenges of this segment of the jewelry industry. The EDGE Manufacturer Marketing Program gives jewelry manufacturers a marketing tool to help retailers build their brand and sell their product lines. This program allows EDGE retailers from across the country to choose from pre-approved manufacturer postcard designs. Retailers then pick the most relevant design and we do the rest--customize the design for their store, personalize to the recipient, print, apply postage, and mail. A total turn-key program!

Manufacturer Marketplace Challenges

  • Difficulty in breaking from the clutter
  • Limited manufacturer marketing programs from retailers to consumers
  • Inability of retailers to effectively market manufacturer products to consumers
  • Lack of brand differentiation
  • Difficulty in launching new products to retailers
  • Inconsistent retail buys
  • Inconsistent contact with retail customers

Manufacturer Program Advantages

  • Provides an effective, affordable, and easy-to-execute marketing communications tool to complement existing manufacturer communication initiatives.
  • Puts manufacturer's brand and products in front of hundreds of independent jewelry retailers nationwide.
  • Strengthens relationships with key retailers.
  • Provides manufacturers a "connect-point" to showcase their products and brand to hundreds of thousands of targeted jewelry consumers.
  • Ultimately, builds manufacturer's brand and products with retailers AND consumers.

Manufacturer Program Details

  • Manufacturer postcards will be featured and showcased on the AJS website- viewed by hundreds of successful and profitable independent jewelry retailers from across the country.
  • Manufacturer postcards will be designed by a professional ad agency- maintaining consistency with the brand's already established image and message.
  • Provides for AJS retailers to order manufacturer postcards and mail to current and prospective customers. This is done directly from the retailer's computer desktop with just a few clicks of the mouse!

Manufacturer Program Pricing

Professionally designed postcards* using manufacturer's own marketing assets:

  • 1 Postcard design = $1,000
  • 2 Postcard designs = $1,800
  • 3 Postcard designs = $2,400
  • 4 Postcard designs = $2,800

* All personalized ads are oversized (8.5" X 5.5"), printed on the heaviest stock paper available, gloss coated, customized to the store, and personalized to the recipient.

If you would like more information on this program, please click here Contact Form/Design Suggestion Box.