Traditional media is not cost-effective for independant jewelers:

• From Mass to One-to-One Marketing, the world has changed! Marketers cannot cast a wide net anymore. more



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• Traditional jewelry media is too expensive! With increasing media costs, it no longer makes economic sense to send an ad message to the many in hopes of persuading the few. more



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• Traditional jewelry media is unable to break-through the clutter! The jewelry customer is bombarded by over 5,000 different advertising messages a day.
• Traditional media is unable to reach the jewelry customer effectively. It has tried to keep up with an increasing heterogeneous marketplace by fragmenting into thousands of niche media outlets. The result has been disastrous!
• One-size-fits-all mass marketing is dead!  An increasing heterogeneous marketplace requires more one-to-one communication, instead of one-to-many. more



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